week 3 - Mg Inspo

Motion Graphics in the wild

Massimo Romano

This text animation was found at a Mcdonald's Drive Thru. What I like about it is that it effectively grabs people's attention by using simple image fading to showcase the types of food that are on the menu sells. In the first few seconds on the top left of the screen, we can see scrolling text animation for reward points.

This image/ menu animation was found at a Mcdonald's Drive Thru. What I like about it is that it effectively grabs people's attention by using simple image fading to showcase the types of food that are on the menu sells. Mainly, Mcdonald's are promoting thier newly release items or fan favourites on this secondary screen. This is a good indicator as the main screen might keep overwhleming.

Motion Graphics in online

This soccer graphic design / sports lienup animation in the Premier League. What I like about this graphic is the use of "cards" for each player. Once their position is selected, the card flips with glowing effects and thier picture. Another part I like is the text wrap or scrolling text that the captian of the team has on his card.

week 4 - Mg Inspo

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